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9780324319965

Services Marketing Concepts, Strategies, & Cases

Services Marketing Concepts, Strategies, & Cases

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Product details

  • ISBN-13: 9780324319965
  • ISBN: 0324319967
  • Edition: 3
  • Publication Date: 2005
  • Publisher: Thomson Learning

AUTHOR

Hoffman, K. Douglas, Bateson, John E. G.

SUMMARY

Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.Hoffman, K. Douglas is the author of 'Services Marketing Concepts, Strategies, & Cases', published 2005 under ISBN 9780324319965 and ISBN 0324319967.

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