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Services Marketing






Edition:  5
Pub Date: 
Publisher:  McGraw-Hill Companies, The
Summary: This fifth edition recognizes that services present special challenges that must be identified and addressed in real circumstances. The text aims to develop strong customer relationships through quality service. It also focuses on knowledge needed to implement service strategies for competitive advantage across industries.

Zeithaml, Valarie is the author of Services Marketing, published 2008 under ISBN 97800...73380933 and 0073380938. Thirteen Services Marketing textbooks are available for sale on ValoreBooks.com, or buy new starting at $62.64. [read more]

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Services Marketing

ISBN-13: 9780073380933

ISBN: 0073380938

Edition: 5th

Pub Date:
Publisher: McGraw-Hill Companies, The
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