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Service Management and Operations
Service Management and Operations
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Service Management and Operations

Service Management and Operations

Author: 

,  , 


ISBN-13: 

9780130813381


ISBN: 

0130813389


Edition:  2
Pub Date: 
Publisher:  Prentice Hall
Summary: for undergraduate and graduate courses in Service Management or Service Operations Management. This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service syste...m to create customer value, followed by operational issues and some of the tools for managing a service operation. [read more]

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ISBN-13:

9780130813381


ISBN:

0130813389


Edition: 2nd
Pub Date:
Publisher: Prentice Hall
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