Rising Tide Lessons from 165 Years of Brand Building at Procter & GambleAuthor:
Publisher: Harvard Business School Press
Summary: Davis Dyer is a founding director of The Winthrop Group, Inc., and a senior consultant at The Monitor Group. Frederick Dalzell is a history partner at The Winthrop Group. Rowena Olegario is Assistant Professor of History at Vanderbilt University.
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