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Rising Tide Lessons from 165 Years of Brand Building at Procter & Gamble

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ISBN-13: 

9781591391470


ISBN: 

1591391474


Publisher:  Harvard Business School Press
Summary: Davis Dyer is a founding director of The Winthrop Group, Inc., and a senior consultant at The Monitor Group. Frederick Dalzell is a history partner at The Winthrop Group. Rowena Olegario is Assistant Professor of History at Vanderbilt University.

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ISBN-13:

9781591391470


ISBN:

1591391474


Publisher: Harvard Business School Press
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