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Promiscuous Customers Invisible Brands

Author: 


ISBN-13: 

9781841121598


ISBN: 

1841121592


Publisher:  Wiley & Sons, Incorporated, John
Summary: "A challenging and provocative look at how brands, customers and technology will come together to shape tomorrow's digital landscape." Nigel Howlett, Chairman and CEO, Ogilvyone, London "An exciting read, that briskly addresses the many serious concerns facing management in tomorrow's electronic marketplaces& It stands out for its matter-of-fact, plain language approach and its refusal to shy away from complex, contr...oversial issues." Roy J. Tutty, Chief Executive, Wyndham International, Europe "In a business arena where diversity and risk abound, Michael Bayler and David Stoughton break through the clutter and confusion. Their analysis is insightful, and their recommendations are pathways to value that will help organizations reap the rewards of consumer trust and loyalty." Thomas Walton, Editor, Design Management Journal

Bayler, Michael is the author of Promiscuous Customers Invisible Brands, published under ISBN 9781841121598 and 1841121592. One hundred sixty two Promiscuous Customers Invisible Brands textbooks are available for sale on ValoreBooks.com, fifty two used from the cheapest price of $0.01, or buy new starting at $16.05.
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Promiscuous Customers Invisible Brands

ISBN-13: 9781841121598


ISBN: 1841121592


Publisher: Wiley & Sons, Incorporated, John
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