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Profitable Menu Planning
Profitable Menu Planning
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Profitable Menu Planning

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ISBN-13: 

9780131196803


ISBN: 

0131196804


Edition:  4
Pub Date: 
Publisher:  Prentice Hall
Summary: Profitable Menu Planning, Third Edition is the most up-to-date, comprehensive book on menu planning available. It covers every operation needed to properly design and develop menus, including determining who your customers are and how to market the menu to them; available kitchen equipment; recipe costs; how to make a profit; and how to figure selling prices. Menu analysis, nutrition, printing the menu (including des...ktop publishing), menu accuracy, and all the different types of menus are also discussed."Must" reading for students as well as industry professionals, this edition includes: Software for menu analysis, recipe costing, and selling price How to market to your customer Utilizing existing equipment to expand and enhance your menu How to analyze your menu for maximum profitability How to properly price your menu for maximum sales and profit Marketing nutrition to today's health-conscious customer Laws and regulations governing today's menus Menu design and layout Actual menus from across the country used as illustrations Includes menus from quick-service operations, family restaurants, theme and ethnic restaurants, cafeterias, buffets, banquet menus and cycle menus

Drysdale, John A. is the author of Profitable Menu Planning, published 2008 under ISBN 9780131196803 and 0131196804. Four hundred seventy seven Profitable Menu Planning textbooks are available for sale on ValoreBooks.com, seventy nine used from the cheapest price of $27.00, or buy new starting at $120.83.
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  • by Laura

    I would make things easier to find in the book. It was really hard to find some vocab words or even some of the answers to the questions it asked you.

    I did learn from this book. It taught me how to properly catch a customers eye when creating a menu.

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Product Details
Profitable Menu Planning

ISBN-13: 9780131196803


ISBN: 0131196804


Edition: 4th


Pub Date:
Publisher: Prentice Hall
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