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Product Management

Product Management

Author: 

, 


ISBN-13: 

9780072865981


ISBN: 

0072865989


Edition:  4
Pub Date: 
Publisher:  McGraw-Hill College
Summary: Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today' s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its le...ssons, and takes a " hands-on" approach toward preparing graduates to assume the position of product manager. [read more]

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Product Details
ISBN-13:

9780072865981


ISBN:

0072865989


Edition: 4th
Pub Date:
Publisher: McGraw-Hill College
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