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Product Management
Product Management
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Product Management

Author: 


ISBN-13: 

9780072865981


ISBN: 

0072865989


Edition:  4
Pub Date: 
Publisher:  McGraw-Hill College
Summary: Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today' s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its le...ssons, and takes a " hands-on" approach toward preparing graduates to assume the position of product manager.

Lehmann, Donald R. is the author of Product Management, published 2004 under ISBN 9780072865981 and 0072865989. Four hundred forty four Product Management textbooks are available for sale on ValoreBooks.com, four used from the cheapest price of $14.25, or buy new starting at $97.75.
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  • Renter: CampusBookRentalsThis seller provides order tracking
  • Renter Rating: (2,689) 93%Recommended Seller
  • Ships from: Ogden, UT
  • Shipping Methods: Standard, Expedited
  • Comments:
    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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Product Management

ISBN-13: 9780072865981


ISBN: 0072865989


Edition: 4th


Pub Date:
Publisher: McGraw-Hill College
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