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Product Management






Edition:  4
Pub Date: 
Publisher:  McGraw-Hill College
Summary: Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today' s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its le...ssons, and takes a " hands-on" approach toward preparing graduates to assume the position of product manager.

Lehmann, Donald R. is the author of Product Management, published 2004 under ISBN 9780072865981 and 0072865989. Three hundred fourteen Product Management textbooks are available for sale on ValoreBooks.com, one used from the cheapest price of $52.24, or buy new starting at $102.63.
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Product Management

ISBN-13: 9780072865981

ISBN: 0072865989

Edition: 4th

Pub Date:
Publisher: McGraw-Hill College
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