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Problems and Cases in Health Care Marketing






Publisher:  McGraw-Hill Higher Education
Summary: Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing..../>
Gourville, John T. is the author of Problems and Cases in Health Care Marketing, published under ISBN 9780072887761 and 0072887761. Six Problems and Cases in Health Care Marketing textbooks are available for sale on ValoreBooks.com, five used from the cheapest price of $45.94, or buy new starting at $118.77.
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Problems and Cases in Health Care Marketing

ISBN-13: 9780072887761

ISBN: 0072887761

Publisher: McGraw-Hill Higher Education
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