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Principles of Marketing (The Prentice Hall Series in Marketing)






Edition:  6th
Publisher:  Prentice Hall
Summary: The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal th...e drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Philip Kotler is the author of Principles of Marketing (The Prentice Hall Series in Marketing), published under ISBN 9780130305602 and 013030560X. Six Principles of Marketing (The Prentice Hall Series in Marketing) textbooks are available for sale on ValoreBooks.com, five used from the cheapest price of $2.69, or buy new starting at $30.49.
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Principles of Marketing (The Prentice Hall Series in Marketing)

ISBN-13: 9780130305602

ISBN: 013030560X

Edition: 6thth

Publisher: Prentice Hall
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