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Principles of Marketing

Author: 


ISBN-13: 

9780137053605


ISBN: 

0137053606


Edition:  4
Publisher:  Prentice Hall PTR
Summary: The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal th...e drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Kotler, Philip is the author of Principles of Marketing, published under ISBN 9780137053605 and 0137053606. Nine Principles of Marketing textbooks are available for sale on ValoreBooks.com, eight used from the cheapest price of $0.40, or buy new starting at $54.11.
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ISBN-13: 9780137053605


ISBN: 0137053606


Edition: 4th


Publisher: Prentice Hall PTR
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