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Principles of Marketing
Principles of Marketing
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Principles of Marketing

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ISBN-13: 

9780133084047


ISBN: 

0133084043


Edition:  15
Pub Date: 
Publisher:  Pearson Books
Summary: Kotler is the author of Principles of Marketing, published 2013 under ISBN 9780133084047 and 0133084043. One thousand two hundred twenty six Principles of Marketing textbooks are available for sale on ValoreBooks.com, two hundred ninety five used from the cheapest price of $116.97, or buy new starting at $145.37.

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Customer Product Reviews
  • 4 REVIEWS
  • 5 star(1)
  • 4 star(3)
  • 3 star(0)
  • 2 star(0)
  • 1 star(0)
Average Customer Review
(4 customer reviews)
  • by Marsha

    This book is easy to read and makes the subject of marketing seem interesting; it covers the topic well for an introductory book. The only reason I didn't give it 5 stars is because some of the corporate examples used were not updated. For instance, JC Penney's management and situation has obviously changed since this book was written, and it should have been updated for this 2014 edition. Other than that, it is a good text for the subject.

    This was for a college-level Principles of Marketing class.

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  • by Zachary

    The chapters can sometimes not explain the contents very we'll.

    It is very great for teaching marketing and helps you get a great inside look of how to market a product.

    read more
  • by keenan

    Best book about international business. very rich and comprehensive but hard.

    Top in international business with a lot of cases and updated.

    read more
  • by LAWANDA

    The textbook was very effective. Its very easy to understand and to read. Marketing is not my first choice of subjects, but with this textbook, it made everything easy to understand to you will leave with a better knowledge of why businesses market the way that they do.

    The examples of different marketing strategies used by popular businesses we know so well.

    read more
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Product Details

ISBN-13: 9780133084047


ISBN: 0133084043


Edition: 15th


Pub Date:
Publisher: Pearson Books
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