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Principles of Marketing (15th Edition)
Principles of Marketing (15th Edition)
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Principles of Marketing (15th Edition)

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ISBN-13: 

9780133084047


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0133084043


Edition:  15
Pub Date: 
Publisher:  Prentice Hall
Summary: Philip Kotler is the author of Principles of Marketing (15th Edition), published 2013 under ISBN 9780133084047 and 0133084043. Six hundred twenty one Principles of Marketing (15th Edition) textbooks are available for sale on ValoreBooks.com, two hundred seventy six used from the cheapest price of $24.97, or buy new starting at $264.78.

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  • 7 REVIEWS
  • 5 star(2)
  • 4 star(4)
  • 3 star(1)
  • 2 star(0)
  • 1 star(0)
Average Customer Review
(7 customer reviews)
  • by Fei

    The primary subject would be marketing principles, for example, how to do the advertisement to increase the company awareness, how to increase the product the value to increase the customer satisfaction, how to increase the customer lifetime value. In this book, you need to know for marketing, customer is everything. And this book is very effective in telling us this.

    Focus more on calculation, because for marketing, numbers and calculations are important. We need to know why this method is more efficient than others, why this method can provide more customer lifetime value. In order to get the optimal method, we nene calculations,

    read more
  • by Kayla

    I didn't read this book because my teacher decided to change books.

    I didn't read this book because my teacher changed books.

    read more
  • by Sara

    One of the best. Easy to read and understand. I really enjoy Philip kolter.

    Paying for connect. I think connect is a valuable tool but it is almost as expensive as the book.

    read more
  • by Marsha

    This book is easy to read and makes the subject of marketing seem interesting; it covers the topic well for an introductory book. The only reason I didn't give it 5 stars is because some of the corporate examples used were not updated. For instance, JC Penney's management and situation has obviously changed since this book was written, and it should have been updated for this 2014 edition. Other than that, it is a good text for the subject.

    This was for a college-level Principles of Marketing class.

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  • by Zachary

    The chapters can sometimes not explain the contents very we'll.

    It is very great for teaching marketing and helps you get a great inside look of how to market a product.

    read more
  • by keenan

    Best book about international business. very rich and comprehensive but hard.

    Top in international business with a lot of cases and updated.

    read more
  • by LAWANDA

    The textbook was very effective. Its very easy to understand and to read. Marketing is not my first choice of subjects, but with this textbook, it made everything easy to understand to you will leave with a better knowledge of why businesses market the way that they do.

    The examples of different marketing strategies used by popular businesses we know so well.

    read more
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Product Details
Principles of Marketing (15th Edition)

ISBN-13: 9780133084047


ISBN: 0133084043


Edition: 15th


Pub Date:
Publisher: Prentice Hall
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