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Principles of Marketing
Principles of Marketing
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Principles of Marketing

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6 Customer Product Reviews
ISBN-13: 

9780132167123


ISBN: 

0132167123


Edition:  14th editi
Pub Date: 
Publisher:  Prentice Hall
Summary: As an introduction to the principles of marketing for college students this textbook is very comprehensive. It not only covers all the key concepts of marketing but it delivers it in a very accessible way that students will identify with. The application of marketing in the real business world is something students want to get to grips with and this textbook does not fail to deliver. The examples and case studies use...d are tangible and students will learn a lot about marketing applications. If you are looking to buy or rent your textbook for this subject we have many excellent quality cheap marketing textbooks on offer.

Kotler, Philip is the author of Principles of Marketing, published 2011 under ISBN 9780132167123 and 0132167123. One hundred seventy two Principles of Marketing textbooks are available for sale on ValoreBooks.com, twenty nine used from the cheapest price of $19.18, or buy new starting at $58.86.
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Customer Product Reviews
  • 6 REVIEWS
  • 5 star(3)
  • 4 star(2)
  • 3 star(1)
  • 2 star(0)
  • 1 star(0)
Average Customer Review
(6 customer reviews)
  • by Allie

    The name of the book pretty much gives away the primary subject of the book. It covers all the areas of marketing but very briefly. Thus, I think the book was pretty effective covering the principles of marketing with all the definitions and real life examples given. It made it even more effective with the review of objectives and key terms after each chapter.

    Though this may seem childish, I believe the appearance and images inside the book are very important because they spark interest. With that said, I think a lot of the pictures and graphs could be bigger or their appearance could be less dull.

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  • by Chloe

    The book included a lot of details about marketing and explained every topic very well.

    The definitions of the different marketing terms were the most useful to me.

    read more
  • by Lee

    i LEARNED HOW TO USE MY COMPANY'S MONEY EFFECTIVELY AND TO INVEST IT

    I THOUGHT THAT EVERYTHING IN THIS BOOK WAS INTERESTING BECAUSE IT WAS SOMETHING NEW

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  • by Jonatan

    The most useful thing that I was able to obtain from this book was the four p's in the marketing mix along with marketing mix strategies.

    I believe this book could be made better with a chapter specifically on coming up with a marketing plan and how to go about executing those plans.

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  • by Zoila

    It was a good book. It covered everything- what I liked most was that it was understandable. It was written in a way that it made the topic/subject easy to understand. I liked that it included the authors comment.

    The font size and style (Times Roman). After a while it became difficult to read. Perhaps if the lettering was larger it will have not been so difficult to read.

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  • by Jason

    The case study's are relatively easy. They shouldn't be just reading comprehension, they should ask questions that are "outside the box".

    Psychological Marketing was the most interesting because it applies to people.

    read more
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Product Details
Principles of Marketing

ISBN-13: 9780132167123


ISBN: 0132167123


Edition: 14th editith


Pub Date:
Publisher: Prentice Hall
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