Principles of Marketing
Author:Kotler, Philip, Armstrong, Gary
ISBN-13:
9780132390026
ISBN:
0132390027
Edition: 12
Pub Date: 2007
Publisher: Prentice Hall
Summary: 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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Product Details
ISBN-13:
ISBN:
Edition: 12th
Pub Date: 2007
Publisher: Prentice Hall
9780132390026
ISBN:
0132390027
Edition: 12th
Pub Date: 2007
Publisher: Prentice Hall
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