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Principles of Marketing

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Kotler, Philip, Armstrong, Gary

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Principles of Marketing, 12thth Edition, ISBN 9780132390026 Own This Book? Sell It
ISBN-13:

9780132390026

ISBN:

0132390027

Edition: 12th Pub Date: 2007
Publisher: Prentice Hall Summary: 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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Product Details
ISBN-13:

9780132390026


ISBN:

0132390027


Edition: 12th
Pub Date: 2007
Publisher: Prentice Hall

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

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