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Principles of Marketing

Author: 


ISBN-13: 

9780132390026


ISBN: 

0132390027


Edition:  12
Pub Date: 
Publisher:  Prentice Hall
Summary: 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

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Product Details
ISBN-13:

9780132390026


ISBN:

0132390027


Edition: 12th
Pub Date:
Publisher: Prentice Hall
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