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Principles Marketing (The Prentice Hall series in marketing)






Edition:  4th
Pub Date: 
Publisher:  Prentice-Hall
Summary: The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal th...e drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

KOTLER is the author of Principles Marketing (The Prentice Hall series in marketing), published 1991 under ISBN 9780137053605 and 0137053606. Two Principles Marketing (The Prentice Hall series in marketing) textbooks are available for sale on ValoreBooks.com, and two used from the cheapest price of $1.95.
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Principles Marketing (The Prentice Hall series in marketing)

ISBN-13: 9780137053605

ISBN: 0137053606

Edition: 4thth

Pub Date:
Publisher: Prentice-Hall
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