30-Day No-Hassle Returns
We guarantee your satisfaction on every purchase or rental with a full refund within 30 days of your purchase date.
Fast Customer Service
If you need help, our friendly customer service team is here to help!
The Best Prices on Textbook Rentals, Guaranteed
You can shop with confidence with the best rental prices at ValoreBooks.com. If you find a lower priced rental, we will match it.
 
You can save by renting this book!
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
Rent It
$19.99
RENT IT
0 items in your cart

Positioning: The Battle for Your Mind

Author: 


ISBN-13: 

9780071373586


ISBN: 

0071373586


Edition:  1
Pub Date: 
Publisher:  McGraw-Hill
Summary: "One of the most important communication books I've ever read. I highly recommend it!" ­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager "...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." ­­David Bohnett, Chairman and Fou...nder of GeoCities The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Al Ries is the author of Positioning: The Battle for Your Mind, published 2001 under ISBN 9780071373586 and 0071373586. Two hundred thirty five Positioning: The Battle for Your Mind textbooks are available for sale on ValoreBooks.com, two used from the cheapest price of $5.09, or buy new starting at $14.31.
 [read more]

Marketplace Prices
26 New from $14.31 2 Used from $5.09 9 Alternate from $14.32 198 Rental from $19.99
  • Rent $19.99
  • Used $5.09
  • New $14.31
  • Alternate $14.32
$19.99 $3.95 Shipping
Positioning: The Battle for Your Mind Rental Terms
Due Date: 08/21/15
How do textbook rentals work?
Item Details
Condition: Used - Very Good Renter: Renter Rating: (4,636) 89%
Recommended Seller
Ships From: Multiple Locations Shipping: Standard Comments: RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). High-quality textbook rentals since 2006. We do not ship to Alaska, Hawaii or any off-shore terri... [more] RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). High-quality textbook rentals since 2006. We do not ship to Alaska, Hawaii or any off-shore territories. [less]
30 Day Money Back Guarantee Learn More
Price + Shipping
Condition
Details
Recommended
$19.99
+ $3.95 shipping
Rental
Very Good
  • Term:
  • Due Date:
    08/21/15
Rental Steps How Does the Rental Process Work?
$21.15
+ $3.95 shipping
Rental
Acceptable
  • Renter: CampusBookRentalsThis seller provides order tracking
  • Renter Rating: (2,681) 93%Recommended Seller
  • Ships from: Ogden, UT
  • Shipping Methods: Standard, Expedited
  • Comments:
    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

  • Contact renter about this item
  • Term:
  • Due Date:
    08/21/15
Rental Steps How Does the Rental Process Work?
Rentals
(198 from $19.99)  Supplemental materials are not guaranteed for rentals
$19.99
+ $3.95 shipping
Rental
Very Good
  • Term:
  • Due Date:
    08/21/15
Rental Steps How Does the Rental Process Work?
$21.15
+ $3.95 shipping
Rental
Acceptable
  • Renter: CampusBookRentalsThis seller provides order tracking
  • Renter Rating: (2,681) 93%Recommended Seller
  • Ships from: Ogden, UT
  • Shipping Methods: Standard, Expedited
  • Comments:
    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

  • Contact renter about this item
  • Term:
  • Due Date:
    08/21/15
Rental Steps How Does the Rental Process Work?
Alternate
(9 from $14.32)  IMPORTANT - Be sure to review seller comments carefully
Product Details
Positioning: The Battle for Your Mind

ISBN-13: 9780071373586


ISBN: 0071373586


Edition: 1st


Pub Date:
Publisher: McGraw-Hill
Valore Books is hard to beat for cheap Positioning: The Battle for Your Mind rentals, or new and used copies for sale.
Where's My Stuff?
Shipping & Returns