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Packaging Design Successful Product Branding from Concept to Shelf

Author: 


ISBN-13: 

9780471720164


ISBN: 

047172016X


Pub Date: 
Publisher:  John Wiley & Sons Inc
Summary: How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative proc...ess, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: Insightful images of the design process, design concepts, three-dimensional models, and prototypes A wealth of case studies showcasing how superior packaging designs were created A framework for today's packaging design business Environmental considerations, along with legal and regulatory issues Useful appendices with advice on portfolio development and professional practice guidelines

Krasovec, Sandra A. is the author of Packaging Design Successful Product Branding from Concept to Shelf, published 2006 under ISBN 9780471720164 and 047172016X. Thirty four Packaging Design Successful Product Branding from Concept to Shelf textbooks are available for sale on ValoreBooks.com, twenty two used from the cheapest price of $7.35, or buy new starting at $49.44.
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Packaging Design Successful Product Branding from Concept to Shelf

ISBN-13: 9780471720164


ISBN: 047172016X


Pub Date:
Publisher: John Wiley & Sons Inc
ValoreBooks.com is your source for cheap Packaging Design Successful Product Branding from Concept to Shelf rentals, or used and new copies available to buy.
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