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9781412909235

Nonprofit Marketing Marketing Management for Charitable And Nongovernmental Organizations
Nonprofit Marketing Marketing Management for Charitable And Nongovernmental Organizations
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  • ISBN-13: 9781412909235
  • ISBN: 1412909236
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  • Publisher: Sage Pubns

AUTHOR

SUMMARY

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.Wymer, Walter is the author of 'Nonprofit Marketing Marketing Management for Charitable And Nongovernmental Organizations', published 2006 under ISBN 9781412909235 and ISBN 1412909236.

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