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Nonprofit Marketing Marketing Management for Charitable And Nongovernmental Organizations
Nonprofit Marketing Marketing Management for Charitable And Nongovernmental Organizations
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Nonprofit Marketing Marketing Management for Charitable And Nongovernmental Organizations
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Nonprofit Marketing Marketing Management for Charitable And Nongovernmental Organizations

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ISBN-13: 

9781412909235


ISBN: 

1412909236


Pub Date: 
Publisher:  Sage Pubns
Summary: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

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ISBN-13:

9781412909235


ISBN:

1412909236


Pub Date:
Publisher: Sage Pubns
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