Nation Branding
Author:Dinnie, Keith
ISBN-13:
9780750683494
ISBN:
075068349x
Pub Date: 2007
Publisher: Elsevier Science & Technology Books
Summary: 'Nation Branding' is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies.
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- New $66.29
Product Details
ISBN-13:
ISBN:
Pub Date: 2007
Publisher: Elsevier Science & Technology Books
9780750683494
ISBN:
075068349x
Pub Date: 2007
Publisher: Elsevier Science & Technology Books
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