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Nation Branding

Author: 


ISBN-13: 

9780750683494


ISBN: 

075068349X


Pub Date: 
Publisher:  Elsevier Science & Technology Books
Summary: 'Nation Branding' is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies.

Dinnie, Keith is the author of Nation Branding, published 2007 under ISBN 9780750683494 and 075068349X. Two ...hundred two Nation Branding textbooks are available for sale on ValoreBooks.com, fifty two used from the cheapest price of $48.84, or buy new starting at $60.33. [read more]

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Nation Branding

ISBN-13: 9780750683494


ISBN: 075068349X


Pub Date:
Publisher: Elsevier Science & Technology Books
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