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MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card)
MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card)
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MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card)

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15 Customer Product Reviews
ISBN-13: 

9781285091860


ISBN: 

1285091868


Edition:  7
Pub Date: 
Publisher:  Cengage South-Western
Summary: Lamb, Charles W. is the author of MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card), published 2013 under ISBN 9781285091860 and 1285091868. Nine hundred twenty eight MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card) textbooks are available for sale on ValoreBooks.com, two hundred forty two used from the cheapest price of $23.25, or buy new sta...rting at $62.86. [read more]

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Customer Product Reviews
  • 15 REVIEWS
  • 5 star(6)
  • 4 star(5)
  • 3 star(4)
  • 2 star(0)
  • 1 star(0)
Average Customer Review
(15 customer reviews)
  • by Gregory

    It contains a lot of sidenotes that were very helpful with studying throughout the class and for quick look references. The material was written for successful comprehension and understanding.

    The first few pages of the chapter that have usually stuff about companies it was not helpful or useful at all and did not use anything from those pages throughout the semester.

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  • by mary

    study cards at the back for each chapter and the current examples. too bad the paper stock caused such a miserable reading experience

    gave good side bar of terms with definitions and made logical connections

    read more
  • by Gregory

    Some of the opening chapters were rather elementary but what textbook isn't?

    I actually learned a lot with this book and cannot narrow down one thing. I actually would read ahead because some of the chapters intrigued me.

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  • by Joal

    I found starting a business was most interesting because I did not know anything about marketing at all.

    This book is about marketing and it was very effective because I learned about starting a business

    read more
  • by Jennifer

    This book is very reliable when it comes to marketing concepts and I really enjoyed the content in this book.

    The marketing concepts was the most interesting thing that I learned in this book.

    read more
  • by Amanda

    I learned the fundamentals of marketing by using this book.

    The most useful thing I learned was all the demographics marketing uses. I knew of the basics but this book goes in-depth.

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  • by Sharon-An

    Not much would make this book better. This was a very good book.

    It was a business marketing course for my business minor degree.

    read more
  • by Tammy

    I learned step by step the process of what marketing was and how much you used it in a business and without marketing there is no business

    I loved the marketing class a lot. I met with my professor twice a week and went over each chapter then we went online and we had a test on each chapter and that helped me alot

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  • by Karen

    I really can't think of anything that was unhelpful. This was one of the best textbooks I've ever used. It was really up-to-date and had great insights into the real world, presented in ways that were actually enjoyable to read.

    Literally everything. I loved this book!! It really kept my attention.

    read more
  • by Wali

    This book is pretty good, solid overview of a wide array of topics, very appropriate for an entry level 100s marketing class

    A few small factual errors are in the book, it's a tad too simple/written like a high school text

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  • by Allison

    It made me get an A in the course. It was really informative and I learned a lot.

    It was an intro marketing class that used a lot of real life examples.

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  • by Michael

    Another $70 book updated almost by the semester. While the text and information stays nearly identical between editions (some classmates did well with editions four and five previous), only the photos and company information changes. While I do understand that this is a marketing text, little to none of the book is actually used in the teaching of the course save for the key terms and information. Certainly no student keeps the book open long enough to more than glance at the glossy photos.

    The text, as it is a textbook, and little else. I did appreciate the later chapters, as the book took time to go in-depth concerning brand and product marketing, with a subset of information concerning such outlying subjects as business statistics and research.

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Product Details
MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card)

ISBN-13: 9781285091860


ISBN: 1285091868


Edition: 7th


Pub Date:
Publisher: Cengage South-Western
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