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MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card)
MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card)
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MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card)

Author: 


23 Customer Product Reviews
ISBN-13: 

9781285091860


ISBN: 

1285091868


Edition:  7
Pub Date: 
Publisher:  Cengage South-Western
Summary: Lamb, Charles W. is the author of MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card), published 2013 under ISBN 9781285091860 and 1285091868. Three hundred one MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card) textbooks are available for sale on ValoreBooks.com, one hundred thirty eight used from the cheapest price of $16.34, or buy new starting... at $48.81. [read more]

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Due Date: 01/23/15
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Ships From: Ogden, UT Shipping: Standard, Expedited Comments: RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! ... [more] RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our voice? Call us toll free anytime at 855-200-0021 or email us at valore@CampusBookR [less]
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  • Renter Rating: (2,181) 94%Recommended Seller
  • Ships from: Ogden, UT
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    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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  • Renter: CampusBookRentalsThis seller provides order tracking
  • Renter Rating: (2,181) 94%Recommended Seller
  • Ships from: Ogden, UT
  • Shipping Methods: Standard, Expedited
  • Comments:
    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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Customer Product Reviews
  • 23 REVIEWS
  • 5 star(10)
  • 4 star(6)
  • 3 star(6)
  • 2 star(0)
  • 1 star(1)
Average Customer Review
(23 customer reviews)
  • by Pam

    I didn't learn anything of value from this one. We all have an understanding of target markets and coupons, some are just a bit better at it than others. Considering this particularly useless gem is a long list of definitions, I would have been better off saving my money and investing in something fun- or anything besides this thing. A star for effort.

    The little collection of summary things in the very back were unnecessary to my life. I contemplated tearing them out and making airplanes out of them, but it was like some funky breed of card stock that obviously wouldn't see too much airtime anywho.

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  • by Garrett

    Marketing. Learning about the ways a company makes strategic decisions for getting products to market.

    The real world scenarios that made it easier to apply the concepts

    read more
  • by Candice

    So, I didn't actually dive into this book, but the graphics and stuff were nice. Really, who doesn't like to enjoy a nice picture book every now and again? Besides, when it comes to textbooks, more pictures means less reading material to cram in during finals! That's something I think everyone can enjoy.

    I bought it and found out a week later we wouldn't even opening it. Not needing it rendered the book's presence in my life to be utterly unhelpful. The pretty chunk of change I had to cough up just to acquire this hunk of junk has left my soul achy and my bank account breaky. Just remembering the whole fiasco makes me all sad and stuff :( Still, I understand this isn't the books fault, but my heart still yearns for justice.

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  • by Roberto

    The type of small markets their is like the Tin production in Brazil

    Marketing 101 in ASU with Proffesor Milkane, the book was a great study tool

    read more
  • by Taylor

    I really enjoyed taking a class on marketing and this book made the topics very easy to understand, and provided a huge number of examples that really assisted in learning the material. The best part is that there are perforated review guides in the back that help in reviewing the chapters as a whole as another study tool!

    I can't think of any reason to make this book better and more helpful than it already is.

    read more
  • by Joy

    This book covered the entire sphere of Marketing. I am not sure what could make this book better!

    The most useful information to me was practical examples and use of marketing tactics in everyday life. The authors did a fantastic job of demonstrating marketing concepts with modern examples.

    read more
  • by benjamin

    this book very very engaging compared to other books i read that tend to be boring

    there chapters i read but the teacher mostly gave us take home exams and the rest of class was lectures.

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  • by Michael

    Fairly well. It is up to date and provides relevant examples and is easy to read.

    It was a general marketing class where we went over just the basic marketing ideas.

    read more
  • by Gregory

    It contains a lot of sidenotes that were very helpful with studying throughout the class and for quick look references. The material was written for successful comprehension and understanding.

    The first few pages of the chapter that have usually stuff about companies it was not helpful or useful at all and did not use anything from those pages throughout the semester.

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  • by mary

    study cards at the back for each chapter and the current examples. too bad the paper stock caused such a miserable reading experience

    gave good side bar of terms with definitions and made logical connections

    read more
  • by Gregory

    Some of the opening chapters were rather elementary but what textbook isn't?

    I actually learned a lot with this book and cannot narrow down one thing. I actually would read ahead because some of the chapters intrigued me.

    read more
  • by Joal

    I found starting a business was most interesting because I did not know anything about marketing at all.

    This book is about marketing and it was very effective because I learned about starting a business

    read more
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Product Details
MKTG (with Marketing CourseMate with EBook and Career Transitions Printed Access Card)

ISBN-13: 9781285091860


ISBN: 1285091868


Edition: 7th


Pub Date:
Publisher: Cengage South-Western
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