Microeconomics Principles and Tools

I. INTRODUCTION AND KEY PRINCIPLES. 1. Introduction: What Is Economics? 2. Key Principles of Economics. 3. Markets in the Global Economy. 4. Supply, Demand, and Market Equilibrium. II. A CLOSER LOOK AT SUPPLY AND DEMAND. 5. Elasticity: A Measure of Responsiveness. 6. Market Efficiency and Government Intervention. 7. Consumer Choice. III. MARKET STRUCTURES AND PRICING. 8. Production and Cost. 9. Perfect Competition: Short Run and Long Run. 10. Monopoly. 11. Entry and Monopolistic Competition. 12. Oligopoly and Strategic Behavior. 13. Using Market Power: Price Discrimination and Advertising. 14. Controlling Market Power: Antitrust Policy and Deregulation. IV. SPILLOVERS AND INFORMATION. 15. Public Goods, Taxes, and Public Choice. 16. Environmental Policy. 17. Imperfect Information and Disappearing Markets. V. THE LABOR MARKET AND ECONOMIC CHALLENGES. 18. The Labor Market. 19. Economic Challenges: Poverty, Aging, Health Care. VI. THE INTERNATIONAL ECONOMY. 20. The World of International Finance.O'Sullivan, Arthur is the author of 'Microeconomics Principles and Tools' with ISBN 9780130559418 and ISBN 0130559415.