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Media Programming: Strategies and Practices






Edition:  8
Pub Date: 
Publisher:  Wadsworth Publishing Company
Summary: Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear ill...ustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including media concentration, digitalization, the "cluster selling" of programming, and the impact of new technologies. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 8e, includes practical examples, insight from noted industry authorities, a useful Website, and an expanded glossary to reflect the latest trade jargon and practices.

Eastman, Susan Tyler is the author of Media Programming: Strategies and Practices, published 2008 under ISBN 9780495500537 and 0495500534. Two hundred thirty six Media Programming: Strategies and Practices textbooks are available for sale on ValoreBooks.com, twenty one used from the cheapest price of $7.86, or buy new starting at $27.39.
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Product Details
Media Programming: Strategies and Practices

ISBN-13: 9780495500537

ISBN: 0495500534

Edition: 8th

Pub Date:
Publisher: Wadsworth Publishing Company
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