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Media Management: A Casebook Approach (Routledge Communication Series)






Edition:  4
Pub Date: 
Publisher:  Routledge
Summary: Media Management: A Casebook Approachprovides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their manage...rial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

George Sylvie is the author of Media Management: A Casebook Approach (Routledge Communication Series), published 2007 under ISBN 9780805861976 and 0805861971. Two hundred thirty seven Media Management: A Casebook Approach (Routledge Communication Series) textbooks are available for sale on ValoreBooks.com, fifty one used from the cheapest price of $35.24, or buy new starting at $72.95.
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Media Management: A Casebook Approach (Routledge Communication Series)

ISBN-13: 9780805861976

ISBN: 0805861971

Edition: 4th

Pub Date:
Publisher: Routledge
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