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Publisher:  Barron's Educational Series, Incorporated
Summary: Emphasis in this series is on practical day-by-day operations and problem solving for men and women starting a company or managing an ongoing small-to-medium-size business. Problems and examples presented in these books are based on realistic business situations. Barron's entire Business Library series is currently undergoing extensive updating and revision, with revised titles being produced in a handsome new paperb...ack format. The two titles listed here are the latest books to be revised and updated in this fine series. Successful product marketing starts with research, then includes planning, packaging, pricing, advertising, and distribution. All of these steps are examined here in detail.

Hisrich, Robert D. is the author of Marketing, published under ISBN 9780812041804 and 0812041801. Six Marketing textbooks are available for sale on ValoreBooks.com, four used from the cheapest price of $0.01, or buy new starting at $7.00.
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ISBN-13: 9780812041804

ISBN: 0812041801

Publisher: Barron's Educational Series, Incorporated
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