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Marketing To Moviegoers A Handbook Of Strategies Used By Major Studios And Independents

Author: 


ISBN-13: 

9780240806877


ISBN: 

0240806875


Publisher:  Elsevier Science & Technology Books
Summary: Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents is an essential guide to film marketing. As digital technology makes it easier to produce films, the volume of films continues to grow, making it more and more difficult to ensure that each individual film has an audience. This book describes how major studios and independent distributors develop a targeted marketing plan--includ...ing creating advertising materials, buying advertising for multimedia campaigns, mounting integrated publicity campaigns, and conducting consumer research--for each film that will inspire confidence in and generate excitement among investors and distributors and enable the film to be seen by the public. Marketing to Moviegoers offers clarity and insight into the complicated movie marketing process and provides practical solutions that filmmakers can apply to their own films and strategies that film marketing executives can adopt. The use of real-world information, such as examples of and data from movie advertising campaigns of varying sizes and budgets, including independents, and interviews with well-known film industry executives provide a complete understanding of the theory and actual practice of the movie marketing process. Marketing to Moviegoers will be an invaluable resource for film marketing executives, Hollywood executives who need to understand theatrical distribution, consumer product marketers that participate in tie-ins with movies, aspiring filmmakers, and students who want to learn about the process from a practical point of view.

Marich, Robert is the author of Marketing To Moviegoers A Handbook Of Strategies Used By Major Studios And Independents, published under ISBN 9780240806877 and 0240806875. Four Marketing To Moviegoers A Handbook Of Strategies Used By Major Studios And Independents textbooks are available for sale on ValoreBooks.com, two used from the cheapest price of $3.94, or buy new starting at $21.14.
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Marketing To Moviegoers A Handbook Of Strategies Used By Major Studios And Independents

ISBN-13: 9780240806877


ISBN: 0240806875


Publisher: Elsevier Science & Technology Books
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