Marketing Research
Author:Carl McDaniel Jr., Roger Gates
ISBN-13:
9780470087022
ISBN:
0470087021
Edition: 8
Pub Date: 2009
Publisher: Wiley
Summary: 'Marketing Research' presents its subject through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.
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ISBN-13:
ISBN:
Edition: 8th
Pub Date: 2009
Publisher: Wiley
9780470087022
ISBN:
0470087021
Edition: 8th
Pub Date: 2009
Publisher: Wiley
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