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Marketing Research






Edition:  4
Pub Date: 
Publisher:  McGraw-Hill/Irwin
Summary: This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and methods that underpin these two types of data.

Jr., Joseph Hair is the author of Marketing Research, published 2008 under ISBN 9780073404707 and 0073404705. Twenty one Marketing Research textbooks are available for sale on ValoreBooks.com, seven used from the cheapest price... of $20.59, or buy new starting at $73.33. [read more]

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Marketing Research

ISBN-13: 9780073404707

ISBN: 0073404705

Edition: 4th

Pub Date:
Publisher: McGraw-Hill/Irwin
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