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Marketing Research
Marketing Research
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Marketing Research

Author: 


ISBN-13: 

9780618660636


ISBN: 

0618660631


Edition:  2
Pub Date: 
Publisher:  Houghton Mifflin College Div
Summary: This book is intended for students who are taking their first course in marketing research. The breadth and the depth of topics included in the book are carefully chosen to benefit those students who will primarily be potential research users as well as those who wish to consider marketing research as a career.

Parasuraman, A. is the author of Marketing Research, published 2006 under ISBN 9780618660636 and 0...618660631. One hundred seventy five Marketing Research textbooks are available for sale on ValoreBooks.com, nine used from the cheapest price of $9.38, or buy new starting at $21.50. [read more]

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Marketing Research

ISBN-13: 9780618660636


ISBN: 0618660631


Edition: 2nd


Pub Date:
Publisher: Houghton Mifflin College Div
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