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Marketing : Real People, Real Choices
Marketing : Real People, Real Choices
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Marketing : Real People, Real Choices

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ISBN-13: 

9780132176842


ISBN: 

013217684X


Edition:  7
Pub Date: 
Publisher:  Prentice Hall PTR
Summary: This is a true user-friendly marketing textbook because it allows students to imagine the situations and examples described because it uses the perspective of real marketing people. The content is presented in an extremely accessible format and introduces students to the implementation of marketing concepts and how they play out in the market. This is just one of the top quality cheap marketing textbooks we offer to ...buy or rent online. Looking to sell textbooks? Use our buyback service to get a great price for used textbooks.

Solomon, Michael R. is the author of Marketing : Real People, Real Choices, published 2011 under ISBN 9780132176842 and 013217684X. Five hundred forty two Marketing : Real People, Real Choices textbooks are available for sale on ValoreBooks.com, one hundred fifty five used from the cheapest price of $95.75, or buy new starting at $139.85.
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Customer Product Reviews
  • 5 REVIEWS
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Average Customer Review
(5 customer reviews)
  • by Andrea

    I thought it was all pretty useful to me and really liked this book.

    Nothing. I thought it was thorough and easy to understand.

    read more
  • by Ronald

    The most useful thing I learned from this book are the concepts of what is involved in marketing. This book provided excellent examples of what it takes for a company to establish their marketing plan. This book was easy to read and it provided many key elements that business face when marketing their company.

    I did not find anything that was least helpful in my studies. It was a good practical overview of marketing.

    read more
  • by Yalonda

    Chapter Two was most helpful to me because it dealt with strategic marketing.

    THis book is up to date on current situations and also very relatable to everyday living.

    read more
  • by Nicole

    In each chapter, it explains the different writing styles and provides stories that are examples of the writing style. It was very helpful.

    This book was used in an English 2 course and it was very useful and effective for this course.

    read more
  • by Maria

    The textbook is very detailed and has great examples that helps understand each topic.

    It was one of best marketing classes I have taken. The profesor was very helpful and provided great study material.

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Product Details
Marketing : Real People, Real Choices

ISBN-13: 9780132176842


ISBN: 013217684X


Edition: 7th


Pub Date:
Publisher: Prentice Hall PTR
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