4339844
9780763726515
Marketing Public Health Strategies to Promote Social Change
by Siegel
by Siegel
About this item
- Condition: Very Good
- Provider: idahoyrb Contact
- Provider Rating: 89%
- Ships From: Boise, ID
- Shipping: Standard, Expedited
- Comments: A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting. The spine remains undamaged. There are no stickers on book or rips in dust cover.
Product details
- ISBN-13: 9780763726515
- ISBN: 0763726516
- Publication Date: 1998
- Publisher: Jones & Bartlett Publishers, Incorporated
AUTHOR
SUMMARY
Second Edition Available in January 2007! This book explores two aspects of public health marketing. Section One details the marketing challenges that the industry of public health faces. Section Two outlines the steps involved in planning a specific public health campaign. In the era of managed care both aspects of marketing are crucial to the survival of public health. This book is a must for public health practitioners and students.Siegel is the author of 'Marketing Public Health Strategies to Promote Social Change', published 1998 under ISBN 9780763726515 and ISBN 0763726516.
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