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Marketing Management
Marketing Management
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Marketing Management

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8 Customer Product Reviews
ISBN-13: 

9780132102926


ISBN: 

0132102927


Edition:  14
Pub Date: 
Publisher:  Prentice Hall PTR
Summary: Marketing Management is an essential textbook for all marketing students learning about how marketing techniques are applied in the real world of marketing. This marketing textbook also focuses on how different firms manage their marketing activities and resources. Key marketing management concepts are presented via excellent content and case studies. Good quality cheap marketing textbooks like this are available to ...buy or rent by semester from our online site.

Kotler, Philip is the author of Marketing Management, published 2011 under ISBN 9780132102926 and 0132102927. Eight hundred ninety one Marketing Management textbooks are available for sale on ValoreBooks.com, one hundred ninety three used from the cheapest price of $40.25, or buy new starting at $124.77.
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Customer Product Reviews
  • 8 REVIEWS
  • 5 star(2)
  • 4 star(5)
  • 3 star(1)
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  • 1 star(0)
Average Customer Review
(8 customer reviews)
  • by glenda

    Marketing concepts and methods, terms, latest Fortune 500 companies pros and cons of marketing campaigns, marketing and advertising as effective tools for firms to bolster profits and create brand equity.

    Best! This is the first marketing book that I have read.

    read more
  • by Elaine

    Most interesting thing I learned in this book was the importance of supply & demand . Learned that a change in supply is a seller's plans that occur when some influence on those plans other than the price of the good changes and is illustrated by a shift of the supply curve.

    Can't say any part was not helpful because I received a wealth of knowledge from the text.

    read more
  • by Florene

    This entire book was helpful. It clearly explains how to manage marketing firsthand.

    The most interesting things I learned was about the authors, who are fluent in marketing. They shared their expertise for students across the globe.

    read more
  • by Cleaire

    I enjoyed reading about market segmentation using the VALS survey.

    Very informative I greatly enjoyed that there were so many references to established companies.

    read more
  • by Ruby

    Excellent resource for marketing information, really added to the online materials that were provided.

    Marketing and management. This book was very effective in covering the subject, excellent examples were given, very useful informaiton.

    read more
  • by Vera

    how companies have really put invested millions to ensure that they get the targeted market for their product. I also learned that everything on that box of cereal was strategically placed, not haphazardly placed.

    that i didn't have to buy it. I purchased it by accident and forgot to return it timely. Now I am losing so much money on a book i never took out of the plastic.

    read more
  • by Joanne

    The last half of the book since class taken with the text as required material did not even breach the area.

    All the most current world company(ies') information; their marketing concepts, history and strategies. It put it into a "now" perspective.

    read more
  • by Marcus

    The features of this book that were most useful to me were the chapter reviews or the summary sections. This helped me make sure that I understood everything that was covers in the chapter. It was also a great way of reminding me of small things I forgot or may have missed early on in the chapter.

    The thing that would make this book better is if the key terms and the definitions where on the side of the body of the text as a note. Sometime it is hard to find the key terms as it is not so well highlighted and tends to get lost in the body of the text.

    read more
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Product Details
Marketing Management

ISBN-13: 9780132102926


ISBN: 0132102927


Edition: 14th


Pub Date:
Publisher: Prentice Hall PTR
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