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Marketing Management
Marketing Management
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Marketing Management

Author: 


2 Customer Product Reviews
ISBN-13: 

9780132102926


ISBN: 

0132102927


Edition:  14
Pub Date: 
Publisher:  Prentice Hall PTR
Summary: Marketing Management is an essential textbook for all marketing students learning about how marketing techniques are applied in the real world of marketing. This marketing textbook also focuses on how different firms manage their marketing activities and resources. Key marketing management concepts are presented via excellent content and case studies. Good quality cheap marketing textbooks like this are available to ...buy or rent by semester from our online site.

Kotler, Philip is the author of Marketing Management, published 2011 under ISBN 9780132102926 and 0132102927. One thousand one hundred thirty six Marketing Management textbooks are available for sale on ValoreBooks.com, three hundred seventy eight used from the cheapest price of $101.00, or buy new starting at $119.70.
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    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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  • 2 REVIEWS
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  • by Joanne

    The last half of the book since class taken with the text as required material did not even breach the area.

    All the most current world company(ies') information; their marketing concepts, history and strategies. It put it into a "now" perspective.

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  • by Marcus

    The features of this book that were most useful to me were the chapter reviews or the summary sections. This helped me make sure that I understood everything that was covers in the chapter. It was also a great way of reminding me of small things I forgot or may have missed early on in the chapter.

    The thing that would make this book better is if the key terms and the definitions where on the side of the body of the text as a note. Sometime it is hard to find the key terms as it is not so well highlighted and tends to get lost in the body of the text.

    read more
Product Details
Marketing Management

ISBN-13: 9780132102926


ISBN: 0132102927


Edition: 14th


Pub Date:
Publisher: Prentice Hall PTR
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