Marketing Management
Author:Kotler, Philip, Keller, Kevin Lane
ISBN-13:
9780132102926
ISBN:
0132102927
Edition: 14
Pub Date: 2011
Publisher: Prentice Hall PTR
Summary: Marketing Management is an essential textbook for all marketing students learning about how marketing techniques are applied in the real world of marketing. This marketing textbook also focuses on how different firms manage their marketing activities and resources. Key marketing management concepts are presented via excellent content and case studies. Good quality cheap marketing textbooks like this are available to ...buy or rent by semester from our online site.
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Product Details
ISBN-13:
ISBN:
Edition: 14th
Pub Date: 2011
Publisher: Prentice Hall PTR
9780132102926
ISBN:
0132102927
Edition: 14th
Pub Date: 2011
Publisher: Prentice Hall PTR
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