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Marketing Management (14th Edition)
Marketing Management (14th Edition)
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Marketing Management (14th Edition)

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14 Customer Product Reviews
ISBN-13: 

9780132102926


ISBN: 

0132102927


Edition:  14
Pub Date: 
Publisher:  Prentice Hall
Summary: Marketing Management is an essential textbook for all marketing students learning about how marketing techniques are applied in the real world of marketing. This marketing textbook also focuses on how different firms manage their marketing activities and resources. Key marketing management concepts are presented via excellent content and case studies. Good quality cheap marketing textbooks like this are available to ...buy or rent by semester from our online site.

Philip Kotler is the author of Marketing Management (14th Edition), published 2011 under ISBN 9780132102926 and 0132102927. Five hundred eighteen Marketing Management (14th Edition) textbooks are available for sale on ValoreBooks.com, one hundred twenty one used from the cheapest price of $49.99, or buy new starting at $129.99.
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Ships From: Ogden, UT Shipping: Standard, Expedited Comments: RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! ... [more] RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our voice? Call us toll free anytime at 855-200-0021 or email us at valore@CampusBookR [less]
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Customer Product Reviews
  • 14 REVIEWS
  • 5 star(4)
  • 4 star(6)
  • 3 star(4)
  • 2 star(0)
  • 1 star(0)
Average Customer Review
(14 customer reviews)
  • by John

    Marketing concepts are explained in very simple language.

    The primary subject is marketing. This book is the gold standard for understanding this discipline

    read more
  • by Lawrence

    Great book, very insightful! the study question at the end of the chapters helped a lot

    great theories about organizational change and structure

    read more
  • by Valerie

    I purchased this book in error. I had already had this book and didnt need a second one. This book is very informative in regards in marketing management skills which will come in very handy when you are going into the management field

    I didnt find anything least helpful to me I thought the whole book was very well written and able to understand its context. I would recommend this book if anyone is going into the managment field.

    read more
  • by Tia

    The material could have been explained a little better. Some of the examples were not clear and concise.

    The most useful thing I learned was the appropriate steps that should be taken to prepare a marketing plan.

    read more
  • by Lynn

    Break down the marketing terms a little more with examples included.

    How to organize for cost for my income tax business and starting better budgeting plans.

    read more
  • by Tisha

    The book was too wordy. I would simplify the language and the tone of the book. Sometimes scholars make the mistake of overstating their point thus making it difficult to understand for the reader.

    I learned the confusing dynamics of marketing. It was interesting to see all the things affect marketing success.

    read more
  • by glenda

    Marketing concepts and methods, terms, latest Fortune 500 companies pros and cons of marketing campaigns, marketing and advertising as effective tools for firms to bolster profits and create brand equity.

    Best! This is the first marketing book that I have read.

    read more
  • by Elaine

    Most interesting thing I learned in this book was the importance of supply & demand . Learned that a change in supply is a seller's plans that occur when some influence on those plans other than the price of the good changes and is illustrated by a shift of the supply curve.

    Can't say any part was not helpful because I received a wealth of knowledge from the text.

    read more
  • by Florene

    This entire book was helpful. It clearly explains how to manage marketing firsthand.

    The most interesting things I learned was about the authors, who are fluent in marketing. They shared their expertise for students across the globe.

    read more
  • by Cleaire

    I enjoyed reading about market segmentation using the VALS survey.

    Very informative I greatly enjoyed that there were so many references to established companies.

    read more
  • by Ruby

    Excellent resource for marketing information, really added to the online materials that were provided.

    Marketing and management. This book was very effective in covering the subject, excellent examples were given, very useful informaiton.

    read more
  • by Vera

    how companies have really put invested millions to ensure that they get the targeted market for their product. I also learned that everything on that box of cereal was strategically placed, not haphazardly placed.

    that i didn't have to buy it. I purchased it by accident and forgot to return it timely. Now I am losing so much money on a book i never took out of the plastic.

    read more
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Product Details
Marketing Management (14th Edition)

ISBN-13: 9780132102926


ISBN: 0132102927


Edition: 14th


Pub Date:
Publisher: Prentice Hall
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