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Marketing for Nonprofit Organizations






Edition:  2 Sub
Pub Date: 
Publisher:  Praeger
Summary: A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and example...s, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students.

David Rados is the author of Marketing for Nonprofit Organizations, published 1996 under ISBN 9780865692541 and 0865692548. Two hundred three Marketing for Nonprofit Organizations textbooks are available for sale on ValoreBooks.com, four used from the cheapest price of $0.39, or buy new starting at $135.58.
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Marketing for Nonprofit Organizations

ISBN-13: 9780865692541

ISBN: 0865692548

Edition: 2 Subth

Pub Date:
Publisher: Praeger
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