Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback)
Author:Armstrong, Gary, Kotler, Philip
ISBN-13:
9780136021131
ISBN:
0136021131
Edition: 9
Pub Date: 2008
Publisher: Prentice Hall
Summary: This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
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Product Details
ISBN-13:
ISBN:
Edition: 9th
Pub Date: 2008
Publisher: Prentice Hall
9780136021131
ISBN:
0136021131
Edition: 9th
Pub Date: 2008
Publisher: Prentice Hall
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