6092016

9780136021131

Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback)
Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback)
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  • ISBN-13: 9780136021131
  • ISBN: 0136021131
  • Edition: 9
  • Publication Date:
  • Publisher: Prentice Hall

AUTHOR

SUMMARY

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.Armstrong, Gary is the author of 'Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback)', published 2008 under ISBN 9780136021131 and ISBN 0136021131.

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