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9780131865914

Marketing An Introduction
Marketing An Introduction
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  • ISBN-13: 9780131865914
  • ISBN: 0131865919
  • Edition: 8
  • Publication Date:
  • Publisher: Prentice Hall

AUTHOR

SUMMARY

How do we get you moving?By placing you-the customer-in the driver's seat.Marketing introduces leading marketing thinkingon how customer value is the driving forcebehind every marketing strategy.Fasten your seatbelt. Your learning journey starts here!www.prenhall.com/kotlerArmstrong, Gary is the author of 'Marketing An Introduction', published 2006 under ISBN 9780131865914 and ISBN 0131865919.

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