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Marketing: An Introduction (11th Edition)
Marketing: An Introduction (11th Edition)
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Marketing: An Introduction (11th Edition)


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Edition:  11
Pub Date: 
Publisher:  Prentice Hall
Summary: This textbook offers a definitive guide to the key marketing concepts and how they are best delivered in a customer focused environment. It provides current information on new marketing ideas and implementation through a series of lively and effective case studies and examples. Students can take much from this book that will give them the tools for success in real world practice. We offer this and a variety of good q...uality cheap marketing textbooks that you can choose to either buy or rent.

Gary Armstrong is the author of Marketing: An Introduction (11th Edition), published 2012 under ISBN 9780132744034 and 0132744031. Three hundred one Marketing: An Introduction (11th Edition) textbooks are available for sale on ValoreBooks.com, seventy two used from the cheapest price of $9.59, or buy new starting at $161.26.
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Due Date: 05/31/16
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Condition: Used - Very Good Renter: Renter Rating: (1,247) 87%
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Average Customer Review
(4 customer reviews)
  • by Nayanira

    I learned the business of Marketing. This is a well written book. I love the format and language used.

    Principles of Marketing was the class that required this book. Very informative course and I high recommend this course to any business student.

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  • by Jennifer

    This books was a large paper back book. It might be better if it was more solid and less floppy. Hard cover would be a good option for future editions. Content wise it was very good.

    This book was use in my principles of marketing class. Not only did it effectively cover the topic of intro to marketing but it also provided numerous helpful examples.

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  • by Michael

    Would have liked to see more examples of the math equations, and more questions at the end of each chapter

    Marketing. I thought it was very good. It touched on many different aspects of it, and gave many real life examples and situations that were very applicable to life

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  • by Corey

    I would change the cover of the book, I dont know why marketing has a picture of a rainbow car on the front.

    I liked the book and learned a lot from this book about marketing and I wouldn't change anything about it other than the cover.

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Product Details
Marketing: An Introduction (11th Edition)

ISBN-13: 9780132744034

ISBN: 0132744031

Edition: 11th

Pub Date:
Publisher: Prentice Hall
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