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Edition:  2
Pub Date: 
Publisher:  Barron's Educational Series, Incorporated
Summary: The successful product marketing project begins with research, then goes on to planning, packaging, pricing, advertising, promotion and distribution. This guide examines all these steps in detail, emphasising the practical side of marketing.

Hisrich, Robert D. is the author of Marketing, published 2000 under ISBN 9780764114045 and 0764114042. Four Marketing textbooks are available for sale on ValoreBooks.com..., two used from the cheapest price of $1.50, or buy new starting at $5.51. [read more]

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ISBN-13: 9780764114045

ISBN: 0764114042

Edition: 2nd

Pub Date:
Publisher: Barron's Educational Series, Incorporated
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