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7 Customer Product Reviews




Edition:  11
Pub Date: 
Publisher:  McGraw-Hill/Irwin
Summary: As an introduction to Marketing for college students this textbook is very comprehensive. It not only covers all the key concepts of marketing but it delivers it in a very accessible way that students will identify with. The application of marketing in the real business world is something students want to get to grips with and this textbook does not fail to deliver. The examples and case studies used are tangible and... students will learn a lot about marketing applications. If you are looking to buy or rent your textbook for this subject we have many excellent quality cheap marketing textbooks on offer.

Roger Kerin is the author of Marketing, published 2012 under ISBN 9780078028892 and 0078028892. Three hundred thirty two Marketing textbooks are available for sale on ValoreBooks.com, one hundred nineteen used from the cheapest price of $10.86, or buy new starting at $15.68.
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Due Date: 06/11/16
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Condition: Used - Very Good Renter: Renter Rating: (1,272) 86%
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Ships From: Little Rock, AR Shipping: Standard, Expedited Comments: RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). Supplemental materials (access codes, DVDs, etc.) are not guaranteed with this book.
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  • Renter: CampusBookRentalsThis seller provides order tracking
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    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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(7 customer reviews)
  • by Calvin

    Marketing shapes the way people think about products. Marketing can appeal to needs, wants or to impulsive urges. Products of little value can be seen as products of great value through marketing techniques.

    The books includes so many aspects of marketing that I was not able to grasp them all. This is not a fault of the book, but moreover the time allotted to learning the material.

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  • by michael

    This book is very clear and informative, and I really enjoyed reading it.

    The primary subject of this text book is Marketing, this book was very effective and informative, I really did learn a lot from it.

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  • by Ami

    It helped me to better understand the numerous steps involved in the process of marketing a product or service.

    Nothing. This book was written and compiled very well.

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  • by Benjamin

    This book has so many real world examples that truely show you how marketing is used in everyday life. It takes every topic you learn and proves how this is valuable and usable everyday!

    The end of section keyterms helped locate specific sections and topics super easy

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  • by Shpresa

    This book was useful because it shows a lot of technical methods that marketers use, through procedures and formulas. There were a lot of current examples from big corporations.

    I did not like that it is too long to be covered in one single semester.

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  • by Christopher

    This book is GREAT! I was able to successfully create a Marketing plan for my class project by following the processes outlined throughout the book.

    I am not a fan of hardback books, so I would definitely prefer to see this in paperback!

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  • by cheryl

    This book was required for a principles of marketing course

    It would be helpful if video cases were provided for each chapter.

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Product Details

ISBN-13: 9780078028892

ISBN: 0078028892

Edition: 11th

Pub Date:
Publisher: McGraw-Hill/Irwin
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