7 Customer Product Reviews
Pub Date: 2012
Roger Kerin is the author of Marketing, published 2012 under ISBN 9780078028892 and 0078028892. Three hundred two Marketing textbooks are available for sale on ValoreBooks.com, eighty two used from the cheapest price of $19.10, or buy new starting at $68.47. [read more]
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- 7 REVIEWS
- 5 star(6)
- 4 star(1)
- 3 star(0)
- 2 star(0)
- 1 star(0)
Marketing shapes the way people think about products. Marketing can appeal to needs, wants or to impulsive urges. Products of little value can be seen as products of great value through marketing techniques.read more
The books includes so many aspects of marketing that I was not able to grasp them all. This is not a fault of the book, but moreover the time allotted to learning the material.
This book is very clear and informative, and I really enjoyed reading it.read more
The primary subject of this text book is Marketing, this book was very effective and informative, I really did learn a lot from it.
It helped me to better understand the numerous steps involved in the process of marketing a product or service.read more
Nothing. This book was written and compiled very well.
This book has so many real world examples that truely show you how marketing is used in everyday life. It takes every topic you learn and proves how this is valuable and usable everyday!read more
The end of section keyterms helped locate specific sections and topics super easy
This book was useful because it shows a lot of technical methods that marketers use, through procedures and formulas. There were a lot of current examples from big corporations.read more
I did not like that it is too long to be covered in one single semester.
This book is GREAT! I was able to successfully create a Marketing plan for my class project by following the processes outlined throughout the book.read more
I am not a fan of hardback books, so I would definitely prefer to see this in paperback!
This book was required for a principles of marketing courseread more
It would be helpful if video cases were provided for each chapter.
Pub Date: 2012