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Market Segmentation Success
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Market Segmentation Success

Author: 

, 


ISBN-13: 

9780789029188


ISBN: 

0789029189


Pub Date: 
Publisher:  Routledge
Summary: Market segmentation is a main aspect of effective business strategy. This text reviews the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, and how best to overcome these challenges to success.

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Product Details
ISBN-13:

9780789029188


ISBN:

0789029189


Pub Date:
Publisher: Routledge
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