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Market Segmentation Success






Pub Date: 
Publisher:  Routledge
Summary: Market segmentation is a main aspect of effective business strategy. This text reviews the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, and how best to overcome these challenges to success.

Dibb is the author of Market Segmentation Success, published 2007 under ISBN 9780789029171 and 07890291...70. Two Market Segmentation Success textbooks are available for sale on ValoreBooks.com, or buy new starting at $152.28. [read more]

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Market Segmentation Success

ISBN-13: 9780789029171

ISBN: 0789029170

Pub Date:
Publisher: Routledge
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