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Market Segmentation Success

Author: 


ISBN-13: 

9780789029171


ISBN: 

0789029170


Pub Date: 
Publisher:  Routledge
Summary: Market segmentation is a main aspect of effective business strategy. This text reviews the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, and how best to overcome these challenges to success.

Dibb is the author of Market Segmentation Success, published 2007 under ISBN 9780789029171 and 07890291...70. Two hundred seventy six Market Segmentation Success textbooks are available for sale on ValoreBooks.com, one hundred used from the cheapest price of $139.38, or buy new starting at $139.38. [read more]

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Market Segmentation Success

ISBN-13: 9780789029171


ISBN: 0789029170


Pub Date:
Publisher: Routledge
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