21843967

9780136126447

Market Entry Strategy Project Access Code Card (4th Edition)
Market Entry Strategy Project Access Code Card (4th Edition)
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  • ISBN-13: 9780136126447
  • ISBN: 0136126448
  • Edition: 4
  • Publication Date:
  • Publisher: Prentice Hall PTR

AUTHOR

SUMMARY

This Access-Code Card will allow your students to participate in the Market Entry Strategy Project created by David C. Wyld, Southeastern Louisiana University. This assignment is an interactive electronic project appropriate for use at both undergraduate and graduate levels. It stresses the three themes emphasized through the text: culture, globalization, technology and e-business. To be completed by small groups of students, the project has 4 options based on the time and intensity instructors wish to devote to it.Pearson Education Staff is the author of 'Market Entry Strategy Project Access Code Card (4th Edition)', published 2007 under ISBN 9780136126447 and ISBN 0136126448.

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