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Market-Based Management
Market-Based Management
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Market-Based Management
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Market-Based Management

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ISBN-13: 

9780132336536


ISBN: 

0132336537


Edition:  5
Pub Date: 
Publisher:  Prentice Hall
Summary: This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-f...old integration of market-driven strategy, customer satisfaction, and profitable growthgiving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing. [read more]

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Product Details
ISBN-13:

9780132336536


ISBN:

0132336537


Edition: 5th
Pub Date:
Publisher: Prentice Hall
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