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Market-Based Management
Market-Based Management
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Market-Based Management

Author: 


ISBN-13: 

9780132336536


ISBN: 

0132336537


Edition:  5
Pub Date: 
Publisher:  Prentice Hall
Summary: This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based managementwith a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-f...old integration of market-driven strategy, customer satisfaction, and profitable growthgiving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing.

Best, Roger is the author of Market-Based Management, published 2008 under ISBN 9780132336536 and 0132336537. Four hundred seventy nine Market-Based Management textbooks are available for sale on ValoreBooks.com, twenty two used from the cheapest price of $4.74, or buy new starting at $70.43.
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Ships From: Ogden, UT Shipping: Standard, Expedited Comments: RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! ... [more] RENTAL: Supplemental materials are not guaranteed (access codes, DVDs, workbooks). We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our voice? Call us toll free anytime at 855-200-0021 or email us at valore@CampusBookR [less]
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  • Renter: CampusBookRentalsThis seller provides order tracking
  • Renter Rating: (2,313) 93%Recommended Seller
  • Ships from: Ogden, UT
  • Shipping Methods: Standard, Expedited
  • Comments:
    We serve students on over 5,871 college campuses every semester! Highlighting and writing is OK! Get a tracking number with every order. Questions? Or just want to hear our vo [more]

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Market-Based Management

ISBN-13: 9780132336536


ISBN: 0132336537


Edition: 5th


Pub Date:
Publisher: Prentice Hall
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