Managing Enterprise Content A Unified Content Strategy

Learn from the pro who develops the systems used by such enterprises as Compaq and Hewlett Packard. You'll save time and money by learning how to create content once and use it in a variety of formats. Eliminate miscommunication through current, consistent, and accurate content from a single source. Within organizations, the same content is produced for many different uses, in many different media, and by many different departments, resulting in expensive duplication and inconsistent quality. This book is designed to provide a conceptual framework for understanding how to create and manage content that is to be repurposed for use in different media. It also provides practical solutions to get a handle on content creation, repurposing, efficiency, and cross-enterprise management.Rockley, Ann is the author of 'Managing Enterprise Content A Unified Content Strategy', published 2002 under ISBN 9780735713062 and ISBN 0735713065.