Managerial Economics: Principles and Worldwide Application : (adapted Version)

pp. 720, 101 Illus. This text uses the theory of the firm to integrate and link economic theory (microeconomics and macroeconomics), decision sciences (mathematical economics [more]

pp. 720, 101 Illus. This text uses the theory of the firm to integrate and link economic theory (microeconomics and macroeconomics), decision sciences (mathematical economics and econometrics), and the functional areas of business (accounting, finance, marketing, personnel or human resource management, and production) and shows how all of these topics are crucial components of managerial decision making. The text is divided into five parts-Part I examines the nature and scope of managerial economics, Part II analyses demand, Part III presents the theory and measurement. It covers the full range of optimization.[less]

ALTERNATE EDITION: Brand New Softcover International Edition ( 720 Pages ) , Have same content as US Edition, Excellent Quality. ISBN is different. Never Used, in English Language. [more]

ALTERNATE EDITION: Brand New Softcover International Edition ( 720 Pages ) , Have same content as US Edition, Excellent Quality. ISBN is different. Never Used, in English Language. Printed in Black And White . Customer satisfaction guaranteed. [less]